Luxury carmakers target urban youth with SUV crossovers
Luxury carmakers are falling over themselves to tap into a growing trend for crossover compact SUVs, targeting young urban professionals who want a sporty feel with high end cachet.
the pioneer of the luxury SUV.
Its target customers Prada Purse Sale
In America, the average customer is about 52 years old for Porsche, in China it s below 40 years thanks to the success of the Cayenne, said Maier.
Land Rover, whose Range Rover was Prada Sunglasses 2017 Men
Jaguar, now owned by India s Tata Motors, has had no other choice but to join the trend, while being careful not to compete directly with its own sister brand Prada Card Holder Wallet
And if you look worldwide, what is the fastest growing segment, the segment that has the most appeal to a more progressive younger audience? You re into the SUV and the crossover territory.
Clearly the ambition of the brand is to grow globally, to become a more relevant and accessible proposition, beyond the sports cars and the very high end sedans that we re running at the moment, said Jaguar product marketing director Steven De Ploey.
are people in general that have a very active lifestyle, more urban focused than some of the other SUVs, she said.
Some years ago . . . the global demand was about 65 million vehicles a year. This is expected to grow till the end of the decade to a figure around Prada Sunglasses Black And Gold about 100 million, Porsche sales and marketing chief Bernhard Maier told AFP.
Because realistically speaking, none of the customers take the car off road. It s capable of that, but it s really meant for a more urban lifestyle, she told AFP.
So it will be an annual increase since the beginning of the decade to the end of approximately 3 percent, but the luxury part of that growing by 4.5 4.6 percent.
Porsche, Jaguar and Mercedes have all developed models of a car type which has traditionally been the preserve of middle market standards like the Ford Escape, Dodge Durango or Toyota Highlander.
By aiming for a younger clientele, the high end carmakers also hope to gain loyal customers who might go on to buy even more luxurious sedans, as they grow older and wealthier.
At the Los Angeles Auto Show, which opened to the public Friday, Porsche added its new Macan to the growing field of small SUVs aimed at the young and well off who may be intimidated by the luxury brand s more traditional and expensive models.
Anna Kleinebreil, assistant product manager for Mercedes GLA compact crossover which it aims to launch next autumn, said the German carmaker is aiming at a younger group and young at heart.
Lincoln, Ford s luxury brand, also has the MKC small crossover, which it hopes to use to grab some of the growing market.
In Los Angeles it presented the C X16, a compact crossover concept car which could hit the market from 2016.
Porsche had already shaked up its range with the four wheel drive Cayenne SUV (Sports Utility Vehicle). But the Macan is clearly focused on those customers who are living in an urban surrounding, in bigger cities . . . but also don t want to get rid of an SUV, said Maier .
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